WILO

For a better tomorrow! Here is the future.

Wilo’s campaign starts with innovations, connectivity and new standards in smart technology in 2017-2019. According to the motto „Wilo brings the future“ the Dortmunder pump manufacturer, innovation leader and global player WILO SE shows, that he is far ahead of the competitors.

A new futuristic visual world has been developed for the international communication campaign. In combination with strong headlines Kunst und Kollegen emphasized the self-confident look for print advertising, movies and digital communication. The Microsite with new content was an important part for the excitement.

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The future on 1.200 m2

Wilo presented innovative answers to the questions of tomorrow at the ISH in Frankfurt, the world’s leading fair for bathroom, building services, power engineering, air conditioning technology and renewable energy segments. With the new look of the fair stand and the interactive stage set we focused on central themes like connectivity and efficiency.

Wilo’s solutions were impressively shown in the Future-Lounge, which made the groundbreaking technologies perceptible for the trade visitors by use-cases.

There was a lot to discover for the approximately 80,000 visitors, who visited the fair stand during five days. As a first proofpoint for the “Wilo brings the future” campaign, the ISH has been a complete success.


Umbrella campaign 

A new addition to the KuK customer portfolio: WILO SE, manufacturer of pumps and pump systems for building services engineering, water management and industry.

The first task is the development of the umbrella campaign for 2017 and 2018.

Additional tasks: development of a campaign idea for the German market to be used as part of the “Germany does it efficiently” initiative from the German Federal Ministry for Economic Affairs and Energy. it can now be found in specialist publications and end consumer magazines, and on various digital channels.

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Sponsoring campaign

You can’t be serious! Last, but not least, we are responsible for communication to accompany the sponsorship activities of WILO SE at Borussia Dortmund. A campaign on the topic of “The rules of the game in Dortmund”, which pipes up in local dialect at every home match: in the form of advertisement, stadium films, perimeter advertising, social media activity and on the landing page wilovebvb.de.

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