• Lawyer with turnaround
  • Since 2000 in Advertising
  • Degree in Communication and Direct Marketing
  • Always happy to be on the go: city trips ,as well as, caravan tours
  • Excited about: Denmark, Alt-J and Goldendoodles

Britta Peter, Management Consulting

 

 

 

How are you?
 
Top!  
 
 
What did you want to be when you grew up?
 
Gypsy.  
 
 
What’s your biggest luxury?
 
Spare time.  
 
 
What’s on your playlist?
 
Right now: Damon Albarn and Alt-J. Again and again: Django Django, Jack White, Ladi6. Live: The Hives, Tocotronic, Beck, Motörhead.  
 
 
What’s your favorite vacation spot?
 
Wherever it is warmer than 25 degree celsius. And wherever you can park a camper.  
 
 
The best place on earth?
 
The cafe close to the square with trees, in the city by the ocean, where the sun is shining and a light breeze is blowing through the streets.  
 
 
What do you love spending money on?
 
For things that inspire me.  
 
 
What talent would you like to have?
 
Invent groundbreaking inventions.  
 
 
In retrospect, I would not again …
 
… get a perm. Although …  
 
 
It drives me crazy, …
 
… if the buttons of a Duvet are on top and not the bottom.  
 
 
What’s your favorite pastime?
 
Live life one day at the time.  
 
 
What are your favorite bookmarks?
 
Google Maps, Spiegel, Google Translate, Selekkt, ZAKK  
 
 
What’s your most prized possession?
 
A watch from my father that he bought with his first earned money and a ring from my Ma from the 60s.  
 
 
Who’s your favorite action hero?
 
Seven of nine.    
 
 
What do you value most in your friends?
 
The fact that they support me and silly.  
 
 
What’s your main character trait?
 
Loyalty  
 
 
Three apps you don’t want to be without…
 
Facebook, Sonos, Google Maps.  
 
 
I forget time…
 
… while reading books at night.  
 
 
Who wants to be successful in advertising has to…
 
… be curious and inspired. Sales talent does not hurt as well.  
 
 
I celebrate my successes…
 
… while I treat myself to something.  
 
 
At age 18 I wanted …
 
Heavy Metal and Alice Schwarzer.  
 
 
At age 60…
 
…I’d like to be sitting at the best place in the world and enjoy life.  
 
 
Money makes me…
 
…relaxed.  
 
 
I seek advice…
 
… from Sven, my parents and closest friends.  
 
 
I tell kids….
 
… nothing. Advice is something for adults.  
 
 
Berlin or New York?
 
Hong Kong.  
 
 
What’s your favorite campaign?
 
Edeka, Coke, Old Spice, Ben & Jerry`s  
 
 
Which campaigns dont’ you like?
 
Any that work with stupid puns or use headlines with parenthesis.  
 
 
What campaign of yours are you most proud of?
 
Ball Rain for the premium tv channel Premiere – created under considerable influence of alcohol and successfully presented the next day under very difficult conditions.  
 
 
What was the most embarrassing moment of your advertising career?
 
A combination of circumstances left me with a purple/black eye after I accidentally hit my head against the sink. Perfect timing, since that day I had my first client appointment at a major new account. After some desperate considerations (Is it too strange to wear sunglasses all day?), I decided to just heavily use make-up to give both eyes a stylish purple look – something totally uncharacteristic of me. My boss later told me that he was a bit worried, if this was going to be my regular client facing style.  
 
 
Famous last words?
 
Keep going!